Posts from March 6, 2012

Tribes

One of my personal heros and favorite authors is a bald little dude named Seth Godin. He’s a marketing consultant (like me) but he’s in the Forbes/Fortune 500/Silicon Valley bracket and I’d be considered to be in the junior-leaguer-over-achiever-local-whiz-kid zone.

But the reason I bring him up is because he wrote this book called “Tribes” and in a nutshell it’s about the fact that nowadays everyone has an opportunity to start a movement – to bring together a tribe of like-minded people and do amazing things.

And it was actually Blaine, while watching a morning circuit class, who remarked that Cathy and Adam have themselves created a tribe. I thought about that for a while. And realized he’s totally right.

The people who work out at The Inner Circle are there for a reason and become transformed through a shared interest. We are an eclectic mix – male, female, young, old, whatever. We are not bound together by athletic fashion choices or socioeconomic similarities. What brings these people together is a desire, nay, a hunger to get a workout you can’t get anywhere else.

Sure it’s intense, it’s raw and if you push yourself hard enough it can be downright painful. But you don’t go through it alone. It’s a community – a tribe. It’s not a gym full of dudes staring at themselves in the mirror and girls on ellipticals staring blankly ahead while plugged into their iPods. It’s a community of people working their butts off together – a tribe.